Aug 29, 2014

17 Sundays // S U P E R N O R M A L //





Det australske brand 17 Sundays har netop lanceret deres nyeste kampagne, som de har kaldt "SUPER NORMAL". Hele konceptet er, at tøjet præsenteres sådan som modellerne ville bruge det til hverdag og lægge det op på deres egen instagram. 17 Sundays mener nemlig, at deres tøj først rigtigt kommer til live, når det styles og bruges af pigerne selv. Jeg elsker virkelig 17 Sundays - både tøjet og pigerne bag. Og denne kampagne forstærker blot min kærlighed til dem! Det er desuden et kæmpe skridt i den rigtige retning, at 17 Sundays nu forhandles i det australske stormagasin MYER, og jeg er så stolt af dem. Da jeg backpackede i Australien i 2007, kunne jeg ikke finde tøj i min størrelse nogen steder, så 17 Sundays er virkelig pionerer - de brænder for deres brand og for hele plus-size fællesskabet - og det skinner igennem! Det er nogle helt fantastiske kvinder der står bag, og derfor glæder det mig også at kunne love, at det snart bliver endnu nemmere for os at få fingrene i deres tøj. Inden længe lanceres mærket nemlig på en stor, europæisk hjemmeside. Stay tuned, så skal jeg nok fortælle jer hvor og hvornår!

Se hele SUPER NORMAL magasinet HER, og læs neden under, hvad designeren Claire Primrose har at sige om kampagnen. 

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The australian brand 17 Sundays has just launched their latest campaign called "SUPER NORMAL". The idea is that the clothes is presented in a way that the models would wear it in their free time, and how they would upload it to their own instagrams. 17 Sundays believe that their clothes only really come to life, when it's styled and worn by the girls themselves. I really love 17 Sundays - both the clothes and the women behind it. And this campaign only magnifies my love for them! It's also a giant step in the right direction that 17 Sundays is now available at the biggest australian department store "MYER", and I'm so proud of them. When I backpacked Australia in 2007 I couldn't find clothes in my size anywhere, and 17 Sundays really are pioneers - they are passionate about their brand and about the plus-size community - and that really shows! The women behind the brand are amazing, and I'm so excited to announce that it will soon be much easier for europeans to get their hands on 17 Sundays' pieces, as it'll be available on a major european website very soon. Stay tuned, and I'll keep you updated on when and where!

See the full SUPER NORMAL magazine HERE, and read what the designer Claire Primrose has to say about the campaign:


"SUPER NORMAL is an exploration of the ease and livability of 17 Sundays. The collection focuses on the most important part of 17 Sundays’ garments, which is the girls that live in them. ‘SUPER NORMAL’ is about celebrating the lifestyle and models in the plus category.Our ranges would be threads and buttons on a rack if it wasn’t for the girls we shoot with, that absolutely bring the heat to our collection, they add context to the story, add depth and charisma to our brands and basically realize our vision on film and paper.17 Sundays collaborated with one of Australia’s best fashion photographers and 3 amazing models, Sophie Sheppard, Margaret McPherson and Ellen Kinsella. The girls represent the lifestyle of 17 Sundays and breathe life into the garments. The campaign is firmly about how they would present themselves ‘off duty’ via their instagram accounts and within their own social media and of course how they live in 17. The brand is lucky to have access to some of the world’s best plus models in AU and we want to celebrate them and 17 in a fashion context."

Aug 27, 2014

Caught in the grey

Jackie Cardigan (gifted for review) // Jackie Grey Knitted T-shirt (gifted for review) // Carmakoma "Elgon" Jeans // Le Coq Sportif Sneakers // Pieces Bum Bag

Nogle gange skal det bare være casual og behageligt - og så er jeans, t-shirt og cardigan det sikre valg. Denne cardigan fra Jackie holder dig med garanti varm hele efteråret og vinteren, det er en rigtig blød og vamset kvalitet, og jeg er vild med mønstret og farverne. Grå hitter altid hos mig til efterår og vinter! T-shirten er også fra Jackie og er i en tynd, strikket kvalitet. Jeg har den også i sort, og synes at de har den fedeste pasform. Desværre føler jeg at de fnulrer ret hurtigt, men det er nok svært at undgå når det er strik. I det mindste har de en virkelig god pris, ligesom cardiganen og resten af Jackies udvalg. Til de af jer der ikke ved det, så forhandles Jackie i Bilka og Føtex, og både t-shirt og cardigan skulle være kommet i butikkerne nu. De mørkegrå jeans er fra Carmakoma, og er også netop kommet på shoppen. Så igen kan I se, hvor let det er at mikse tøj fra forskellige prisklasser!

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Sometimes you just gotta stay casual and comfy - and jeans, t-shirts and cardis are made for just that. The cardigan and t-shirt in this outfit are from Jackie, sold by a danish supermarket chain and the jeans are from Carmakoma and have just landed on the webshop. Grey is always in style for autumn and winter in my book, and once again you can see how easy it is to combine items of different price classes into one outfit!

Aug 21, 2014

I wish I was wearing... #Navy & Stripes

Navy & Stripes
Monki Oversize Cardigan // Boohoo Plus Striped Tee // Dorothy Perkins Denim Midi Skirt // Reclaimed Vintage @Asos Bum Bag // Nike Sneakers // Asos Striped Socks

Argh! Hvem der bare var lavet af penge. Der er så meget fedt tøj i butikkerne og online lige nu, og jeg har lyst til at skifte hele min garderobe ud. Det tillader økonomien dog ikke, men derfor kan man jo stadig godt drømme om tingene. Jeg har læst et sted at navy er det nye sort, og selvom jeg nu altid vil holde på, at sort er det nye sort, så er navy bestemt en farve som ikke er til at komme uden om her til efteråret. Striber hitter også stadig stort, og jeg synes at det ser funky ud, når man mixer to forskellige typer. Derfor sokkerne, som naturligvis skal i et par sneaks. Det casual look holder!

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Aargh! If only I was made of money. There's so much nice stuff in stores and online at the minute, and I feel like I want to clear out my entire wardrobe and get a new one. Unfortunately my financial situation doesn't allow me to do so, but that doesn't mean I can't still dream about it. I read somewhere that navy is the new black, and even though I'll always say black is the new black, navy is still a huge colour this fall. Stripes are also still hot, and I love the funky vibe of mixing two different types. That's why I added socks to the mix, and of course they're going into a pair of sneakers. The casual look is in!